Visitor engagement

Favorites

The Favorites add-on lets your visitors build their shortlist of properties: a list they find again on every visit, with no account to create. Choosing a property takes time and several visits — favorites give a real reason to come back to your site rather than start over elsewhere.

What this add-on does

With a click on a heart, the visitor adds a property to their favorites and rebuilds their shortlist on every return. Everything is stored browser-side (localStorage): no personal data recorded, no configuration required, no sign-up friction.

  • One-click add to favorites
  • Shortlist found again on every visit
  • Browser storage, no account
  • No personal data collected

Giving a reason to come back

With no way to set listings aside, the visitor starts from scratch on every visit and eventually looks elsewhere for a handier tool. Favorites build attachment to your site: the prospect keeps their picks there and returns to check them, which makes them a more serious, more loyal buyer.

How it works

The heart shown on each card and listing saves the property in the visitor's browser. On their return, their selection is intact, without having signed up or provided any data. It's instant, private and requires no setup on the agency side.

  • Heart on cards and listings
  • Selection persisted in the browser
  • No sign-up or data requested
  • No setup on the agency side

What it brings to your site

You build attachment to your site rather than to portals, and you encourage return visits, a sign of a serious buyer. All without sign-up friction, so you don't lose visitors at the first click — a rare balance between engagement and privacy.

  • Attachment to your site, not portals
  • Return visits encouraged
  • No sign-up friction
  • Privacy respected

Before / after at a glance

Without the add-onWith the add-on
Selection lost on every visitFavorites found again each return
Attachment to portalsAttachment to your site
Sign-up frictionNo account required
Personal data collectedBrowser storage, privacy respected

Who it's ideal for

Essential for any real-estate site wanting to retain its audience and support a buying journey that unfolds over time. Paired with the Comparator, it gives visitors a true personal pre-selection space.

Frequently asked questions

Does saving favorites require an account?+

No. Storage is 100% browser-side (localStorage), no personal data is recorded and no configuration is required.

Is the selection kept between visits?+

Yes. As long as the visitor uses the same browser, their favorites are found again on every return, without logging back in.

Is it GDPR compliant?+

Storage is local to the browser and collects no personal data server-side, making it a particularly privacy-friendly feature.

How does it help the agency?+

Favorites encourage return visits and attachment to your site, two signs of a serious buyer, without imposing sign-up friction.

Ready to connect your CRM?

Get started for free or contact us for a personalized Ts-Immo demonstration.

Favorites — a shortlist kept across visits | Ts-Immo — Ts-Immo