What this add-on does
The visitor selects several properties and compares them in a side-by-side table (price, area, number of rooms, EPC…). The selection is kept in the browser via localStorage: no database data, no configuration, no account to create.
- Side-by-side comparison of several properties
- Price, area, rooms, EPC compared
- Browser storage (localStorage)
- No data in the database
Overcoming choice paralysis
Faced with several similar properties, the buyer hesitates, compares mentally, procrastinates — and sometimes ends up doing nothing. Too many options without a decision tool becomes counterproductive. The comparator puts the differences in black and white, clarifies trade-offs and gives the visitor the confidence to move forward.
How it works
The visitor adds properties to their comparison with a click, then opens a summary table. The selection is stored in their browser, with no sign-up or server-side storage: it's instant, private and requires no setup on your side.
- One-click add to comparison
- Clear summary table
- Browser memory, no sign-up
- No configuration required
What it brings to engagement
A visitor who compares is an engaged visitor, close to deciding. You support them in that home stretch while increasing time spent and the number of properties viewed. It's a tool that showcases your catalogue by genuinely helping people choose.
- Support at the end of the journey
- Higher time on site and properties viewed
- Easier, faster decision
- Catalogue showcased
Before / after at a glance
| Without the add-on | With the add-on |
|---|---|
| Mental comparison, hesitation | Clear side-by-side table |
| Paralysis with too many options | Trade-offs made obvious |
| Decision postponed | Decision accelerated |
| Setup and account required | No account, browser storage |
Who it's ideal for
Ideal for sites with a dense catalogue, where buyers hesitate between several similar properties. Combined with Favorites and Similar properties, it completes a smooth decision journey that maximises your chances of closing.