What this add-on does
The add-on measures your listings' audience — views per property, browsing statistics — through a lightweight analytics beacon, and provides contact and search forms. Data is aggregated without storing visitor information on the WordPress side, making it a privacy-friendly analytics foundation.
- Views and statistics per property
- Lightweight analytics beacon
- Contact and search forms
- No visitor data stored in WP
Without measurement, you optimise blind
Many agencies run their site on intuition, without knowing which listings perform or why a property gets no enquiry. Yet a much-viewed property with no contact often signals a price or photo issue, and a rarely-viewed one a visibility issue. Without data, these signals stay invisible and bad decisions persist.
How it works
A lightweight analytics beacon records views and browsing, then aggregates the figures without keeping identifying information on the WordPress side. You access clear per-property statistics, and the provided forms feed both measurement and contact generation.
- Lightweight beacon for views and browsing
- Aggregation without identifying data
- Clear per-property statistics
- Forms integrated with measurement
What it brings to your agency
Insights is the analytics foundation that makes your decisions data-driven and powers other add-ons like Alerts. You optimise your listings continuously, justify your price recommendations to sellers with figures, and demonstrate, with evidence, the work done on each mandate.
- Data-driven decisions
- Continuous listing optimisation
- Price recommendations justified to the seller
- Foundation for other add-ons (Alerts…)
Before / after at a glance
| Without the add-on | With the add-on |
|---|---|
| Steering on intuition | Data-driven decisions |
| Unexplained listings with no enquiry | Price/photo signals identified |
| Unproven seller recommendations | Advice justified by figures |
| Visitor data stored | Aggregated measurement, privacy respected |
Who it's ideal for
Essential for any agency wanting to professionalise its steering and get the most from its site, and valuable for making the case to sellers. It's also a prerequisite for advanced modules like Property alerts, which rely on its measurement.